The contest organized by Dazed and Digital was about creating a design that conveyed the year 1971. The winning design was £500 in vouchers and their t-shirt designs produced as part of a limited edition collection to be launched during that year’s London Fashion Week. The finalists got chosen by votes. My submission made it to the final I think in 2008 (?) and I got to choose any pair of jeans from the 1971 Reiss collection. So I was very happy!
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